Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.
Whether you bemoan all the things Millennials have “killed” or laud the generation for their drive, optimism, activism and connectedness, they’ll make up the majority of the workforce by 2025. So it’s vital that marketers understand how to tap into Millennials’ priorities and buying preferences. The B2B Millennial Buyer Survey Report from Demand Gen Report spotlights key findings about this important group and includes tips and best practices to put these insights into action with marketing and sales efforts. And let’s be honest: Bar soap has no place in a civilized society.
Content syndication is a fantastic way to get your content more widely consumed, but it’s important to do it correctly so your SEO doesn’t take a hit. Canonical tags, for example, make sure that you get credited properly by telling search engines that yours is the original source content. Backlinks are your friend. Select your syndication partners carefully. Work only with sites in relevant industries who will provide proper backlinks so that you don’t hand the SEO boost or organic growth over to the syndicator. When you’re publishing content from other sites, citing the source benefits the source — but it benefits you as well, by protecting you from penalties for posting duplicate content. Read the full post for more helpful tips to protect your syndication efforts.
Strategy & Planning Series
Today’s the last day to catch live #SPS19 sessions, including webcasts covering things like extending your martech stack to the event show floor, integrating ABM and demand gen to turbocharge your pipeline and how CMOs can drive better results in 2020. This week-long digital event for B2B marketing and sales pros is packed with fresh ideas and inspiration for the coming year. Register for the series, and you can access all 16 sessions on demand — including “A Blueprint for Content ROI: 3 Ways to Maximize the Value and Impact of Your Content Investments,” presented by Alicia Esposito and Tonya Vinas.
Say Yes to #B2BMX
Tamsen Webster — a 20-year brand and message strategist and former TEDx Executive Producer — will deliver a keynote address at the B2B Marketing Exchange in February to explain how to make it easy for your team, your clients and the market to say “yes” to your ideas … and just as easy for you to build the content, pitches and presentations that explain and sell them. The irresistible “idea whisperer” founded The Red Thread to help people find, build and tell the stories of their ideas. “Build Messages People Say YES To” is yet another reason to save your seat now by registering for B2BMX.
Big News at Content4Demand
Content4Demand and our parent company, G3 Communications, have been acquired this week by Emerald Expositions, one of the largest operators of B2B events in the country. We’re excited to join the Emerald family and to bring our clients a number of key benefits, including access to deeper insights on B2B buyers from a portfolio spanning healthcare, technology, design, construction, retail and more. We don’t anticipate any fundamental changes to our offerings or business model. We still plan to partner with a select set of clients in 2020 to meet their goals and engage their target audiences with compelling content.
We hope we’ve helped inspire you on your path to improving B2B marketing content. If you’re eager to read more, check out our Resources Page.