Fast & Easy Friday – 10.13.17

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You’re busy and there are a ton of articles being shared each week. We find the best so you don’t have to! Here are the top five content marketing stories that grabbed our attention this week. 

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden (TopRank Marketing)

B2B Marketers are more interested in influencer marketing than ever before. Alex Hall shares five steps to ensuring influencer marketing delivers more than just hype–ROI.

 

Marketers Grow Confident in Ability to Hit Revenue Goals (KoMarketing)

More and more marketers are being measured on business-focused metrics like pipeline and revenue influenced. KoMarketing’s 2017 “State of Pipeline Marketing Report” shares some interesting findings and success stories among marketers.

 

Loyalty, Retention, Relationships: What’s Really in It for Your Customers? (MarketingProfs)

Advancement in technology has in many ways distracted from businesses building real relationships with customers. Tyler Douglas presents three ways marketers can get back to the fundamentals of capturing and maintaining customer loyalty.

The Ever-Increasing Importance of Usability and Trust in Link Building (Search Engine Land)

Not all links are created equal. Julie Joyce weighs in on link building and the importance of usability.

 

Research: Integrated Multichannel Marketing Twice As Effective As Operating in Silos (Heinz Marketing)

Heinz Marketing and PFL conducted a research study on the most effective campaign strategies. Dive into several interesting findings and the real value of marketing across digital and non-digital platforms.

Have some thoughts? We’d love to hear from you; drop us a line in the comments section below.

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