Steve Voith, Director of Marketing & Demand Generation
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
A breakdown of SiriusDecisions’ latest report–the 2017 Global CMO Study. One of the key stats claims customer-centric companies claim 60% more profits than those that aren’t. Be sure to check the section on “what more customer-centric” looks like.
How are today’s B2B buyers and marketers truly “interacting”? Hubspot conducts a smart analysis of looking at conversion from the buyer’s point of view and offers up focus areas for marketers looking to sharpen their approach across TOFU (top of the funnel), MOFU (middle) and BOFU (you guessed it, bottom of the funnel).
We know more and more B2B buying decisions are being made by committees, and those committee members care increasingly becoming a neapolitan swirl of generations–Baby Boomers, Gen X and Millennials. For marketers looking to effectively address this cross-generational situation, MarketingProfs offers up two areas of emphasis: ABM approaches and awesome content.
Introducing: “launch analysis”! Moz’s aptly named approach to identifying the most important areas of opportunity on your landing page or website. The launch can typically be siphoned into 6 main focus areas:
- Value Proposition
- Call to Action
Plain and simple. 6 of the most common SEO “fails” to avoid:
- Failing to communicate expectations
- Failing to have a back up plan
- Failing to stand your ground
- Failing to think outside the box
- Failing to monitor the competition
- Failing to connect SEO to business performance (READ THIS SECTION!)
Sometimes a list of things NOT to do is easier to manage than a long list of (SEO) to dos. Enjoy!
Have some thoughts? We’d love to hear from you; drop us a line in the comments section below.