Steve Voith, Director of Marketing & Demand Generation
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
How to Help Your Sales Team Close Deals With Content (HubSpot)
You’ll quickly notice the key theme in this article…content should be used at virtually every stage of the sales process. Shocking, we know. What makes article worth reading are the specific recommendations and best practices for arming prospects (and ultimately the sales team) with the content and information they crave.
Use as Directed: A Content Marketing Plan for Robust Business Performance (Moz)
A comprehensive guide to ensure every piece of content you and your team create achieves its full potential. A must-read for the expert content creator as this article focuses mostly on how to make the most of content after it’s researched, written and designed.
[Infographic] The Podcast Explosion: The Who, What, and Why of Podcasts (MarketingProfs)
There are a lot of reasons why podcasts are surging in B2B marketing popularity: ease of production, overall increased usage of the format and the passive nature of the format (which makes it strangely more likely to be played). If you haven’t considered a podcast as a content format for 2018…read this and discover the reality of your mistake.
The Content Marketing Juggling Act: How to Consistently Create Quality, Engaging Content (TopRank Marketing)
Three critical ingredients to a successful content strategy–the clues are in the title of this article: consistency, quality and engagement. If you are lacking in one or more of these areas, skip to that section, but really we marketers must focus on all three attributes to see superior results from our precious content.
Marketing, Meet Your Ultimate Metric (Marketing Insider Group)
Ok, we saved the most robust and comprehensive article for last in this week’s recap. It’s a lengthy piece, but well worth the time investment. This article does a terrific job of exploring and explaining agile marketing and marketers doomed obsession with volume. Sort of spoiler alert: the ultimate metric is “outcomes”, but you’ll need to read the article to understand the full context of the claim.
Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.