Steve Voith, Director of Marketing & Demand Generation
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
New insights and technologies are enabling consumer behavior to evolve at an incredibly fast rate. With so much change in a short amount of time, B2B marketers must be able to pivot and adapt to satisfy ever-shifting buyer needs. This article provides 10 B2B lead generation strategies that are sure to help you tackle the new developments in B2B marketing for 2018.
Not attending B2B Marketing Exchange? Here’s a quick preview of one of our most anticipated sessions with SiriusDecisions. In this article, two SiriusDecisions analysts discuss some of the findings they will present on buyer messaging. Davidson and Young break down the challenges around creating audience-centric content and getting sales to successfully speak toward that content to get everyone synced together. We can’t wait to hear the full presentation during this year’s B2BMX!
Analytics and measurement tactics continue to evolve, and as a result, many marketers are still not understanding how to effectively utilize the data they collect. This is a great article that cautions you on the easy trap marketers fall victim to—vanity metrics. It provides you with five commonly used metric misnomers, as well as an actionable metric substitutes. Make sure to read number four, email open rate, as it is one of our favorites from the list!
Great content isn’t easy to come by. It requires positive energy, time, and dedication to polish your content pieces into smooth pearls ready to be snatched up by consumers. Top Rank has cultivated a list of five hacks to enhance creativity and productivity which will hopefully elevate your content marketing success. Our favorite tip is number four, dig into data! Keep reading to figure out which tip is most useful for you.
Social media continues to grow and expand, with new platforms emerging each year. This changing landscape makes it difficult for marketers to decide where their ads have the best chance of success with so many options to choose from. In the B2B space, many of us are quick to overlook Facebook as a viable platform to engage B2B buyers. Enter this article. The team at KoMarketing share their take on how Facebook video ads can be a creative means to generate B2B leads for your business.
Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.