Fast & Easy Friday – 4.27.18

Steve Voith, Director of Marketing & Demand Generation



Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!


What You Need To Know For ABM Success (Heinz Marketing)

Success in ABM requires the right leaders and carefully tracked metrics. Although a very effective marketing strategy, it can easily go awry if the proper steps are not taken. This article breaks down ABM into simple, easy to understand language that guarantees your company AMB success! 

Marketers, Assemble! The Super-Powered Team-Up of Content Marketing Confluence (Top Rank Marketing)

A team is always more powerful than the sum of its parts, so what is better than a content marketing super team? Not much! This is a fun, light-hearted article that breaks down the members of a successful content marketing team and assigns a superhero from the new movie “Avengers: Infinity War” to each. Make sure to check out the Spiderman section where they discuss the importance of SEO– that one is our favorite!

How to Audit Your Website For Improved SEO and Conversions (Hubspot)

Is it time to give your website a check-up? This is a great guide to use when performing an audit on your website. This article asks several questions to get you thinking about the overall performance of your website. It goes on further to explain how to perform an SEO audit of your content, and a conversion rate assessment. If you are about to undergo an audit this is a great place to get a start. 

3 Marketing Strategy Podcasts You Should Follow (Demand Gen Report)

With consumers having less and less time to read long, wordy content, many of them are turning to podcasts for a short, digestible solution. Podcasts have become an increasingly popular medium for business-related information sharing, as well as for plain fun! Demand Gen Report has picked out three B2B marketing podcasts that you should give a listen. 

“Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success (Marketing Insider Group)

This Avengers-themed article spills the secret weapon behind most content marketing successes. It provides solutions to combat some of marketers greatest challenges: content shock, the multi-tasking epidemic, and the Goldfish-sized attention span. If you want to learn the secret weapon, keep reading to find out how you can be a content marketing superhero.


Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.


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