Jessica Baum, Director of Marketing, Product and Channel
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
You’re Only As Strong As Your Annual Marketing Plan (Marketing Insider Group)
Your company’s annual marketing plan is your roadmap for the next 12 months. It unifies your marketing team with a shared goal and steps to take to arrive there. This article sheds light on the importance of having a clearly documented annual marketing plan, even though half of marketers do not! Get your marketing team on the road to success and get started on a bullet-proof marketing plan.
How Your Blog Needs To Evolve In The Age of AI-Powered Voice Search (Hubspot)
Artificial intelligence is completely changing the way we search. Not only are people searching in different ways, such as on their smartphones when they need a quick answer, but natural language assistants are now trying to “understand” our voice searches and “respond” with results. Alexa, Google Assistant, and Siri are completely changing the landscape of search and you need to keep up.
How Much Data Is Missing From Analytics? And Other Analytics Black Holes (Moz)
This is a fascinating article that discusses a huge issue plaguing data analytics platforms. Missing data. In this article, they talk about how sometimes your analytics reports don’t match or there seems to be a chunk of “missing” data. It goes further to explain why this occurs and how to overcome it to ensure you hit your target numbers!
Be Like Honest Abe: Building Trust Through Storytelling (Top Rank Marketing)
It is not new to learn how impactful storytelling can be in your marketing. It captures your reader and keeps them interested. However, this article hits on the less talked about benefit, its ability to build trust with your customers. Our favorite section is number 2, make it meaningful to your audience. There are a lot of great lessons in this article!
What Brand Colors Can Reveal About Your Business (Marketo)
Have you ever thought about your brand colors and what impression they leave on your customers? Apparently, it is very important! Colors are strongly associated with different emotions, which can prove very beneficial if used correctly. This is an interesting article that decodes the meaning and emotional response behind specific colors.
Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.