We hope you enjoy this handy recap of the B2B content marketing articles that caught our attention this week.
- How Content Reaches a Constantly Connected Audience: We focus a great deal on the creation of compelling content that engages customers and prospects. What’s just as important is that you’re able to identify the channels that are most likely to deliver that content into their hands. Our evolving digital habits mean that those channels continue to shift. This helpful infographic from DNN Software gives you a head start at seeing where the expanding use of digital assistants, voice search and the Internet of Things is likely to take us.
- How to Use BuzzFeed-Style Quizzes for Social Media Marketing: People love to think and talk about themselves much more than they want to think and talk about your brand. That’s helpful information to keep in mind when you’re considering how to engage them. Properly executed, quizzes are a fun, effective way to grab their attention and focus on them instead of us. This Social Media Today post by Dana Kilroy will teach you how to use a quiz as a marketing tool, and it’s chock full of examples from brands who’ve garnered their share of social media attention by doing it right.
- Content Marketing Stats: The State of Content Marketing in 2017: Does it surprise you to know that blogs are the number-one tactic that B2B marketers say will be most critical to their success this year? (It shouldn’t, considering you’re reading a B2B blog at this very moment.) This Point Visible infographic offers a valuable “state of the union” on B2B and B2C content marketing in 2017. Reference it for details on what’s happening now and what our industry expects in the near future, from channel and tactic selection to budgeting and planning.
- Digital Assistant Users Say Their Shopping Habits Are Changing: A recent eMarketer survey found that virtual assistants such as Alexa are swaying customers to purchase more online and less in-store. A significant 58.4% of 18- to 34-year-olds say they make fewer in-store purchases, while only 8.7% say virtual assistants have no effect on their shopping behavior. While the behavior shift is most certainly more significant in the B2C realm, it’s wise for B2B marketers to keep their fingers on the pulse of Americans’ changing digital purchasing behaviors as well. This post is a quick read and includes a percentage breakdown by age range.
As our audiences continue to evolve, it’s important to consider how we make decisions about content — digital content, in particular. If you need help making choices about your content, be sure to download our e-book, “How to Make the Right Interactive Content Decisions,” for expert advice.