Fast & Easy Friday: A Recap of the Week’s Top Content Articles & Insights

I have a confession to make: I’m obsessed with listicles. You may immediately associate the term with BuzzFeed, which has become known for its vast selection of hilarious lists, which touch on tips, secrets, observations and more. 

All listicles are quick, easy to read and include a variety of images. It’s no wonder, then, that these articles garner thousands of shares and just as many comments. B2B marketers have taken note of BuzzFeed’s explosive popularity and social shareability, and are crafting their own listicles to engage buyers.

This week, we’re spotlighting some of our favorite listicles from around the web. Although they will all help you improve your content strategies in some way, they will also teach you how to craft an effective listicle. Who knows: You may want to add one to your blog or your next campaign:

  • Google’s 4 best practices for content marketing: Have you ever attended a marketing event or conference and instantly felt inundated by the amount of information you had crammed in your brain? Listicles are a great way to break down a lot of complex information so it’s easy to digest for your readers. This article outlines the top tips and takeaways from a session at the Content Council Spring Conference featuring Seth Barron, Head of Creative Business Partnerships at Google|YouTube ZOO. There are a variety of supporting videos included in the article to help break up the text and make the content a little more compelling. Not to mention, there are some really inspirational nuggets from Barron!

  • 6 signs your marketing is successful: Talk about a powerful headline! After all, what type of marketer doesn’t want to learn how to determine the impact of their content marketing strategy? This article offers a comprehensive set of tips and best practices to help readers get their strategy in shape and gauge whether their processes are efficient.

Interactive Content Hack-

  • 25 content marketing tips every marketer needs to know: Most writers keep their listicles to a maximum of 10 points for the sake of brevity. But Sujan Patel’s article packs a powerful punch by spotlighting a high number of tips but very little copy. This in and of itself is a valuable takeaway: Sometimes, having a large number grabs readers’ attention, but you need to make sure your piece is quick and concise so you don’t lose them. 
  • 5 easy hacks to creating an account-based marketing strategy: Marketers are shifting away from generic blast marketing tactics. Instead, they’re attempting to reach specific audiences with highly relevant, targeted content. This listicle outlines how marketers can create an account-based marketing strategy. But instead of offering complex advice that requires a lot of thought, this listicle focuses on “hacks” or easy tips and action items that can help marketers get their strategy in place. When designing listicles, consider how you can make your advice and action items as simple as possible.

Could you create a list of all the reasons why you love listicles? I could, and I will definitely be creating a lot more of them in the future. Will you? Share your thoughts in the comments section below. And while you’re at it, check out some of our top listicles from the C4D blog:



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