Fast & Easy Friday: A Recap of the Week’s Top Content Articles & Insights

You may be starting to feel the chill of winter, making you favor snuggling on the couch with a cup of hot cocoa over venturing outside. But no matter what your local thermostat registers, you’re most definitely in the midst of end-of-year madness and planning for 2016!

Here are some inspirational articles and resources to ease the holiday burden and give you a head start on the New Year:

  • Harness the power of personas: At Content4Demand, we looooove talking about (and creating) personas. In fact, they’re the very core of our content messaging and creation processes. But don’t just take our word for it; check out this great interview with Ardath Albee — author, CEO and B2B Marketing Strategist for Marketing Interactions — in which she discusses the power of personas. Can’t get enough of Ardath? She’ll be speaking at the 2016 Content2Conversion Conference, and we can’t wait to check out her session!
  • Lessons from a Content Marketing Master: We love us some Ann Handley! Not only do we read every Handley book we can get our hands on and frequent the MarketingProfs blog, but we also attend their annual conference (and even sponsored this year!). If you’re too busy with holiday prep to sit down with a good read, this podcast can provide you with some great insights on the go. 
  • Make search engine optimization (SEO) a top priority: Let’s face it…SEO isn’t really a focus for many marketers. But the majority of buyers are starting their journey on search engines. So you really should be prioritizing SEO, improving keyword usage and other tactics to improve your organic search rankings. This ClickZ article highlights questions B2B marketers should ask to improve their positioning and better reach target buyers online. 
  • Let Macaulay Culkin be your guide: You didn’t think we could get through our first “Fast & Easy Friday” column of December without a holiday-themed post, did you? This article from KoMarketing aligns content marketing takeaways with the characters and plot points from Home Alone. It’s a fun change of pace from the in-depth research reports and trend pieces in your reading pile!

Have any thoughts or feedback on these resources? Share them in the comments section below!


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