Content4Demand Blog

Here’s a fun Friday video to share. Hardware maker LG is looking to play up the tagline for its new line of IPS monitors: “So real, it’s scary.”
LG’s marketing team came up with an almost too-cruel prank involving unsuspecting elevator riders and a fak…

I know from experience that content marketing doesn’t always generate linear returns. In fact, there’s almost always a “sweet spot” where a marginal increase in your efforts delivers a disproportionate benefit.
Our friends at HubSpot just shared some d…

Buying favorable online reviews is cheap and sleazy. It’s also incredibly stupid, as Yelp is about to demonstrate to a select group of losers.

From today’s New York Times:

Like every Web site that depends on consumer critiques, Yelp has a p…

A recent BtoB content marketing study looked at how best-in-class B2B marketers differ from their peers. In this case, the study defined “best in class” as those investing 30% or more of their budgets in content marketing.

Here are a few of the key fi…

While reviewing a recent DemandCon session on content marketing, I was reminded that good content isn’t just about creativity. It’s also about knowing when and how to rip yourself off.

Consider a typical example: A marketing organization spends severa…

The most common content marketing strategy these days seems to be shooting from the hip. But it does look like that’s changing.
Econsultancy is promoting its first-ever Content Marketing Survey Report, which it produced in association with Outbrain. It…

Most of us who work in content marketing understand just how closely our world sometimes mirrors that of traditional journalism. It’s both a benefit and a concern: A benefit because content marketing thrives when it aspires to the accuracy, relevance a…

Content Marketing Institute recently published a SlideShare guide to eight of the most popular content production tools. I’m familiar with some of these products (including Contently and Compendium), which others are completely new to me. Here’s a list…

IDG Enterprise recently announced the results of its 2012 content marketing survey. The study included about 740 responses over three weeks earlier this summer. The results are interesting, and I wanted to offer up the SlideShare presentation of the re…