Quality Vs. Quantity: The Coming Content Marketing Crisis

Several weeks ago, our good friend Lee Odden declared quantity over quality as one of the most dangerous content marketing myths. Low-quality content will dilute your SEO impact, turn off your prospects and ultimately throw precious content marketing resources down a rat hole.

Here’s another take on the problem, courtesy of Velocity Partners.

My only quibble (and something the author acknowledges at one point) is this isn’t an emerging problem. The “Content Effluent Deluge” has already started, and by the end of 2013 we’re going to see a lot of concern (and buck passing) in organizations that didn’t see it coming.

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