The Experts Speak: Trends That Will Define Content Marketing In 2013

B2B marketers pay good money for experts to come in and paint a picture of the future for them.Are new content formats on the horizon? Is social media really an effective lead-gen tool? How can we stay one step ahead of Google and its constant search-algorithm updates? What mistakes do we need to avoid?

We asked some of the industry’s most prominent thinkers and leaders to answer these very questions. Now, we’re putting their responses together in a free E-book that I think you’re going to enjoy.

The cast of characters in our 2013 Content Marketing Forecast includes Ardath Albee, Michael Brenner, Joe Chernov, our own Andrew Gaffney, Jason Long, Amanda Maksymiw, Heidi Melin, Lee Odden, Joe Pulizzi, Rob Yoegel and Eric Wittlake. (I throw in my two cents’ worth, too.)

If you’re a content marketer, then you know that’s quite an all-star lineup.

These aren’t single-sentence sound bites, either. They’re essays from folks who built their careers being right about what the future holds for content marketing.



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