This Week's 3 Big Things: Hot Internet Trends For Marketers (And Everybody Else)

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Did you know that 29% of U.S. adults now own a tablet or e-reader, up from 2% less than three years ago? Or that global mobile traffic now accounts for 10% of all Internet traffic? Have you considered the implications of Encyclopedia Britannica’s decision to go out of print after 244 years?

These are just a couple of the gems you’ll unearth in Mary Meeker’s 2012 Internet Trends Report. Meeker is a partner at Kleiner Perkins Caufield & Byers and a former financial analyst; her panoramic perspective on long-term trends justify the moniker “Queen of the Net.”

You can check out the full slide presentation below. Most of this isn’t stuff marketers think about every day, but that’s the point: Sometimes you need to look at the big picture to understand how the details fit together.

KPCB Internet Trends – 2012

Relevance rules. Over on the HubSpot blog, contributor Dan Zarrella writes: “When I conducted a survey about email marketing, I asked respondents to tell me, in a free-form text field, why they chose to subscribe to emails from some companies.” Nearly 40% of those responses specifically used the word “relevance.”

That’s a telling number, especially since the responses were free-form text – not just a multiple-choice form.

Zarrella picks up the theme with a great discussion of how and why to segment your email list so that recipients “only receive content that’s relevant to their particular needs and interests.” Check it out if you’re looking to boost the click-through rates on your email campaigns – and keep your prospects from spam-canning what you send them.

 

Every Spam Trick In The Book – Literally. This week, online business blogger Paul Wolfe got paid a visit by a spam-monger. It was the usual routine: Some paid dirtbag drops a nonsensical comment on a blog post, hoping to get a little back-link love for their evil masters.

This time, though, Mr. Dirtbag accidentally copy-and-pasted his entire library of one-line spam replies in the same comment. You’ve seen most of this garbage before, but I bet you’ve never seen it all in the same post, at the same time. The results are hilarious – think of it as a trip through the Content Marketing Haunted House.

Enjoy your weekend!

 

Matthew McKenzie

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