55% of B2B content marketers say their biggest challenge is producing enough content.In actuality, a content audit is likely to demonstrate that you have lots of content, at least in some areas, and it allows you to restore and protect your investment in content by:
- Identifying and leveraging existing content for buyer-focused campaigns;
- Assessing content based on factors such as repurposing potential and vulnerability to age-related issues;
- Maximizing the value of future content investments; and
- Identifying and filling gaps in your content library based on an objective, standardized evaluation process.
Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian.