ABM Without the WTF:
8 Lessons From Top-Performing Brands
Once you decide to invest in ABM, you’re faced with the inevitable question: How do we get started? The Content4Demand team knows that with any stellar strategy comes equally stellar execution. And that execution is fueled by content that anchors every engagement touchpoint and tactic.
Tonya Vinas, VP of Content Strategy and Services, and Alicia Esposito, Senior Content Strategist discuss the most common challenges with ABM standups and share tactical tips and best practices from top-performing brands in this webcast. Watch now to learn how to develop a content-driven ABM strategy (minus the hiccups).