Marketing Leaders Reveal
Secrets to Impactful Buyer-Focused Content
Marketing Leaders Reveal Secrets to Impactful Buyer-Focused Content
B2B buyers are relying more on content than ever before. However, the formats they prefer and the experiences they demand are vastly different than even five years ago. During this panel discussion, Content4Demand and a panel of practitioners delve into key findings from the latest content preferences research and discuss real-world examples of how they’ve used buyer insights to validate and inspire their new approaches to storytelling.