Meeting the Moment: How B2B Brands Are Adapting Content Strategies in a Time of Crisis
Our “new normal” has encouraged marketers to rethink existing marketing plans and strategies. It’s forced some to reallocate their budgets and reimagine event experiences. As a B2B marketing agency, Content4Demand has a front-row seat in these conversations. We gathered our content strategy team to talk about the top concerns marketers are sharing with us and the best ways they’re pivoting to meet the moment.