When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans.
B2B experts and influencers share their insights and best practices for a successful ABM content strategy.
My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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