Here’s our countdown of the top B2B events and content creating a buzz this week.
Michael Brenner, CEO of Marketing Insider Group, drove home the power of empathy and buyer-focused messaging in B2B content in his #B2BSMX presentation.
My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey.
Countdown of the top-trending posts generating buzz in content marketing in July 2019: LinkedIn video, video benchmarks, #B2BSMX, serialized content & more
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