Creating great content is the first of many steps marketers must take to ensure campaign success. Once they finalize their asset (or assets), marketers need to plan and implement a holistic amplification strategy that consists of email, social media, SEO optimization and other elements. It may feel dizzying going through the planning process; after all, the […]
One of the biggest questions I hear content marketers asking themselves. How can I be different? How can my content stand out among all the other content out there? As usual, #CMWorld brought out a crowd that was full of great ideas which content marketers can use to boost their content effectiveness.