Our experts weigh in on what to do with content audit results, why they’re so valuable, determining which stakeholders to involve and how to get the most value from an audit.
Christine Elliott shares how she’s used content audits as the blueprint for content strategy at multiple organizations.
You don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit.
With the audit complete, you can slice and dice the results to see exactly where you stand.
A website experience audit assesses your site content for alignment with your B2B marketing strategy, ensuring you guide buyers on a seamless journey.
When you perform a content audit, your team gets an in-depth view into your entire content history, can better identify gaps and, most of all, find content that’s prime for reusing and repurposing
Here’s what Google’s latest update entails and what you need to do to ensure your content keeps performing well in search.
Most companies that have been doing content marketing for a while have plenty of content. But problems arise when it’s unclear what content is actually usable and where your gaps lie.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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