
Content Audit Results: A Blueprint for Content Strategy (Part 2)
Our experts weigh in on what to do with content audit results, why they’re so valuable, determining which stakeholders to involve and how to get the most value from an audit.
Our experts weigh in on what to do with content audit results, why they’re so valuable, determining which stakeholders to involve and how to get the most value from an audit.
Christine Elliott shares how she’s used content audits as the blueprint for content strategy at multiple organizations.
Mark Ogne, Founder and CEO of ABM Consortium, makes the distinction between intent data and predictive data and explains why that’s so important.
Randy Brasche, VP of Marketing at Folloze, explains how intent data is helping marketers become “architects of the customer journey.”
Justin Keller, VP of Marketing at Terminus, warns against using intent data as a “silver bullet” and advises using it instead as a compass for your content strategy.
If data doesn’t curl your marketing toes, you’re probably not using it as well as you could be.
You don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit.
Like any long-form, high-value piece of content, podcasts episodes are brimming with repurposing potential.
When B2B marketers learn to incorporate empathy in content, we find new ways to stand out and build stronger relationships with customers.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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