Influencer marketing continues to make waves in B2B, poising it for more growth throughout 2021.
Are you creating that seamless connection between your buyers and your community of partners, peers and customers? That’s where community-driven content comes in.
Our expert strategy team discusses some of the exciting new developments we’re seeing in B2B influencer strategy.
There are several flavors of ABM. With a sound strategy in place, whatever that means for your unique business, here are six tactics to help ensure ABM success.
Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
Together, we’ve acquired some fantastic lessons and keys to success, which Andrea Eaton, Bottomline’s VP of Solutions Marketing and Sales Enablement, shared during a session for the SiriusDecisions Summit.
B2B experts and influencers share their insights and best practices for a successful ABM content strategy.
Influencers are critical to the success of your influencer program, and you need the right people to help you accomplish your goals. A strong vetting process to review potential influencers will help you ensure you have the right people, and these tips will put you on in a position to find the best people.
Buyer-focused messaging is the foundation of the creative process. It helps you figure out what story you should tell and why. But solid messaging will only get so far.
Learn more about our services and how Content4Demand can address your unique marketing needs.
Fill out the form below to view the asset.
