Persona Research: Support Buyer-Focused Content with New Insights
Few items in the B2B marketer’s tool kits are as helpful as accurate personas. What’s changed for your buyers in this year of dramatic disruption?
Few items in the B2B marketer’s tool kits are as helpful as accurate personas. What’s changed for your buyers in this year of dramatic disruption?
As businesses shift priorities, marketers must also reassess their strategy and adjust to changing buyer challenges and goals.
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