Begin persona research with your sales team for detailed insights you won’t find anywhere else.
It’s time to turn some of our ideas about personas on their heads in our content marketing strategy.
Why is this perspective so important? And why do marketers have trouble integrating it into their strategies? We’ll dive a bit deeper into both questions so you can optimize your strategy.
Here is our countdown of the top-trending pieces generating buzz in content marketing this month: Best in B2B Awards, ABM personas, content tools & more.
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