November 2012

Monthly Archives

  • What Does It Take To Create Viral Video?

    Viral video is a disease that every CMO would love to catch. It’s easy to see why: Dollar for dollar, a video that hits the big time on YouTube delivers the closest thing to infinite ROI you’re ever likely to see. The good news is that it’s pretty easy to figure out what makes a […]

  • Is "Thanks" A Magic Word For Email Marketing?

    Eloqua blogger Joel Rothman recently shared the results of an interesting data-mining exercise: He analyzed 875 million email sends looking for the word “Thanks” or “Thank You” in the subject line: Why should we say thank you more often? Emails with Thank You in the subject line have a significantly higher open rate. In the sample that […]

  • 5 Holiday Content Suggestions For B2B Marketers

    Holidays can be a challenging time for B2B marketers. As I pointed out in a recent post on Demand Gen Report, this is a time of year when hectic schedules and tight budgets cause many organizations to wind down their content marketing efforts.   I also pointed out, however, that there are a lot of good […]

  • Outbrain Takes Out The Trash With New Content Guidelines

    Outbrain has decided that it’s time to work with a better class of customer – even if that means taking a short-term revenue hit.   According to an article published on, Outbrain has issued a new set of content guidelines intended to weed out less-than-legitimate businesses. That includes things like articles that don’t deliver what their headlines […]

  • Pinterest Rolls Out New Business Features – Including Verification

    Last week, Pinterest announced its new “secret boards” feature. Today, it followed that up with a bunch of announcements designed to make life easier for business users on the image-sharing site. The changes were announced on the Pinterest blog this morning. They include: miami payday loan New terms of use customized for business and individual users. (I […]

  • Survey Reveals The Importance Of Distinguishing Content And Advertising

    It often pays for B2B marketers to pay close attention to B2C content marketing research. Here’s a good example:a recent survey from MediaBrix, a social and mobile advertising solution provider. The survey focused on “the perceptions about ads that attempt to appear as part of the content in any medium,” including print and digital. Specifically, […]

  • Content Marketing Assets For SEO: Making The Most Of Your Opportunities

    We recognize at Content4Demand that content marketing serves a wide variety of purposes. Perhaps the original content marketing objective, however, is still as relevant as it ever was: search engine optimization. That’s why this graphic, from the 2011 MarketingSherpa Search Marketing Benchmark Survey, remains relevant to B2B marketers:   A lot of these tactics actually […]