You don’t have to geek out on Excel (like me) to appreciate all the value your marketing programs can realize from a clear-eyed content audit.
There are five common reasons content timelines can slip—and best practices to help keep you on track.
Content ideation turns the trends and topics on buyers’ minds into impactful stories that capture their imagination.
Content may have any number of objectives, but it won’t reach any of them unless you can capture prospects’ attention. That’s where demand type comes in.
Messaging helps you translate wants, needs and challenges into persuasive content that answers their questions and demonstrates your value.
Marketing departments have been put to the test over the past year, and supporting our struggling sales teams became a top priority—at least, it should have.
Enjoy an encore presentation of the chart-topping B2BMX favorites the C4D content strategy team recaps in our marketing mixtape.
Email is still a staple in any successful B2B marketing program. If yours aren’t sparking results, revisit these best practices.
An overview of the top late-stage content formats B2B marketers use for the decision stage of the buyer’s journey
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