Content4Demand Blog

late-stage content

The Importance of Late-Stage Content

These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.

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Evergreen Content

Evergreen Content: Your Content Library’s Fountain of Youth

Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year? They drove lots of clicks; nothing wrong with that. But now that they’ve stopped clicking, you’re left with yet another content hole to fill.

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RevOps: Treating Every Lead Like Gold

In July, Demand Gen Report and LeanData published What’s Working in Revenue Operations?, a report on the state of revenue operations with insights from some of the companies who are already reaping the rewards of prioritizing RevOps in their organizations. Here are some takeaways from that report.

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digital writing

3 Quick Tips for Digital Writing That Gets Noticed

You’re not the only marketer eager to reach the B2B buyers who are flocking to the Internet for information. That means it’s more important than ever that your copy is optimized to meet the expectations of a digital audience.

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