Takeaways from the 2020 State of Content Curation & Repurposing from Demand Gen Report
These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.
Just click “yes” or “no” on a short series of questions, and our tool guides you to fresh options that can help you take your storytelling to the next level.
Much of the content we produce can feel disposable. Remember all those “Game of Thrones” tie-ins from last year? They drove lots of clicks; nothing wrong with that. But now that they’ve stopped clicking, you’re left with yet another content hole to fill.
The mass migration to video and interactive content was already under way, but the process sped up considerably as we watched live events disappear from our calendars.
Timely tie-ins capitalize on your readers’ emotions to attract their attention right now, giving you an instant edge over competing assets.
Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events. Understand the six types and how to use them.
In July, Demand Gen Report and LeanData published What’s Working in Revenue Operations?, a report on the state of revenue operations with insights from some of the companies who are already reaping the rewards of prioritizing RevOps in their organizations. Here are some takeaways from that report.
You’re not the only marketer eager to reach the B2B buyers who are flocking to the Internet for information. That means it’s more important than ever that your copy is optimized to meet the expectations of a digital audience.
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