Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.
Would you rather spam your audience with generic, lifeless content or create authentic experiences they truly connect with? The answer seems pretty clear, but so many of us are more focused on generating demand rather than being in demand—and it shows in the experiences we deliver. That’s make 2020 the year that changes. Join Klaudia Tirico (Demand Gen Report) and Mark Bornstein (ON24) for “Experiences Everywhere: How to Create Marketing Your Audience Demands” on January 29 at 11 a.m. PT/2 p.m. ET.
Demand Gen Report’s 2020 Database Strategies & Contact Acquisition Survey Report highlights the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market efforts in 2020 and beyond. Insights detailed within the report include:
- 75% of respondents noted that they’re looking to better target specific segments for better engagement
- 76% of marketers are investing in better data enrichment practices to gain deeper insights to personalize content and messaging
- Intent signals (61%) and timeframes for buying decisions (58%) topped as the primary data points companies want to collect.
Demand Gen Benchmarks
The 2020 Demand Generation Benchmark Study from Demand Gen Report found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue-focused metrics. The research showed the top two priorities for marketing teams this year are improving conversion rates/campaign performance and focusing on lead quality over quantity. Check out the full report to take a closer look at trends in revenue goals, budget allocation and the changing performance metrics that teams are being measured against.
An Automatic Email Win
This colorful infographic from Thomson Data explores the advantages of email marketing automation over traditional tactics. Check it out to see how companies are using marketing automation tools, the variety of goals they’re achieving and how email marketing automation can boost your ROI.
The 2020 Customer Experience Outlook Guide explores the current state of customer experience in the B2B marketplace and how companies will be evolving their go-to-market efforts over the next couple of years. It discusses how customer intelligence will impact sales and marketing teams, the new role marketing automation and CRM solutions will play in a customer-driven world and the technologies that will have the greatest impact on B2B companies.
We hope we’ve helped inspire you on your path to improving marketing content. If you’re eager to read more, check out our Resources Page.