This February, I will be taking two trips of a very different sort.
Of course, I’m attending the Content2Conversion Conference, Feb. 16-18, at the Hyatt Regency in Scottsdale, Ariz. I attended the first three years in New York City and have no intention of missing the inaugural year in the Southwest.
The week prior, my wife and I are taking our kids – 2½ and 9 months – to Disney World.
I’m counting the days until that trip – to see the look on my daughter’s face when she arrives, experiences the parks, and meets her favorite Disney characters and beloved princesses. But my guess is, after five days of crowds, overtired children, and overpriced meals, a trip to a business conference with adults for a few days is going to sound pretty good.
For you, Content2Conversion is probably not quite “The Happiest Place on Earth,” but if you live anywhere with white outside your window right now, a resort hotel in Scottsdale, Arizona – in February – might feel that way.
Aside from less-than-optimal weather, January and February can be a grind, kicking off new initiatives and working long hours after the holiday season, leaving your office well after the sun has set. And the spring presents its own hectic schedule with plenty of travel and work to be done prior to the slower summer months.
That’s why mid-February is perhaps the best time to consider not only the content of a business event, but the location. Conferences in drab hotel meeting rooms and sprawling city convention centers are easy to come by. And there are plenty of opportunities on the marketing events calendar to visit San Francisco or Boston, eat at fancy restaurants, and hang out at trendy bars.
But this? Not so often. How frequently do marketers get the opportunity to couple a valuable business conference – in the winter – with a round of golf, a trip to the spa, or an afternoon by the pool?
But much like Disney World for kids, the locale doesn’t come at the expense of the content. Content2Conversion’s agenda is full of actionable insight from industry experts with little fluff or filler. There are no gimmicks. No TV stars. No one-hit-wonder rock bands on the schedule. But if practical advice and insight on content and demand generation strategies from industry leaders is what you’re after, Content2Conversion is a “Magic Kingdom.”
Hope to see you all in a few weeks in Scottsdale!