Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.

We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre (Terminus), Brandon Redlinger (Engagio), Tyler Lessard (Vidyard), Mark Bornstein (ON24), Andrew Mahr (Triblio), Peter Isaacson (Demandbase) and Alicia Esposito (Content4Demand).

Demand Gen Report hosted 16 sessions in this year’s Campaign Optimization Series, and those webcasts are now all available on demand. As you nail down strategies to connect with your buyers and customers in a post-pandemic world, access some of these hot topics to learn which techniques your peers are seeing success with. Click into great sessions from Demandbase, RollWorks, Drift, Triblio, Vidyard & more.

Once you decide to invest in ABM, you’re faced with the inevitable question: How do we get started? The Content4Demand team knows that with any stellar strategy comes equally stellar execution. And that execution is fueled by content that anchors every engagement touch point and tactic. 

Join Tonya Vinas, VP of Content Strategy and Services, and Alicia Esposito, Senior Content Strategist, to dig into the most common challenges with ABM stand-ups and receive tactical tips and best practices from top-performing brands. See the entire session here.

Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt. “Pivot Don’t Panic: 6 Ways Marketers Can Adapt in Times of Uncertainty” gives you six ways to quickly pivot and still meet your goals.

Our “new normal” has encouraged marketers to rethink existing marketing plans and strategies. It’s forced some to reallocate their budgets and reimagine event experiences. As a B2B marketing agency, Content4Demand has a front-row seat in these conversations. We gathered our content strategy team to talk about the top concerns marketers are sharing with us and the best ways they’re pivoting to meet the moment. Check out the conversation here.

We hope we’ve helped inspire you on your path to improving B2B marketing content. If you’re interested in learning more about how Content4Demand can help you pivot your 2020 marketing plans, please drop us a note.


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