Steve Voith, Director of Marketing & Demand Generation
Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!
So we LOVED this article. Admittedly we are a bit obsessed with audience-focused marketing, but only because it works! Summary: becoming customer-focused transcends personas and technology; it needs to be part of your company’s DNA.
We’ve worked with several of our clients this year to stand up a “podcast strategy.” It’s been a lot of fun and wildly successful in generating engagement. Skeptical? This article breaks down the basics of podcasting, why it’s relevant for B2B audiences and 7 tips for building your audience.
It’s been said before: B2B and B2C marketing are overlapping more and more. Our answer to why? It’s because B2B buyers are people too and solid marketing comes from a clear understanding of your audience (be it a consumer or a business) and addressing their pain points. Check out this article for 9 lessons B2B marketers can adapt from our B2C brethren.
Are you striving for quantity of ideas over quality in your brainstorming? Do you and your team withhold criticism of ideas? Are you embracing wild ideas? And do you combine and improve ideas? If the answer to any of these questions is “no”, then you’re brainstorming wrong! Watch this video and make the most of your 2018 brainstorming sessions.
As much as we’d all like to claim responsibility for the next piece of “viral” content…please, please avoid all of these seriously outdated content marketing tactics. What we love most about this article is that it also shares what you should be focused on instead.
Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.