Fast & Easy Friday – 3.2.18


Steve Voith, Director of Marketing & Demand Generation



Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!

How to Succeed at B2B Content Marketing With More Credible Content (TopRank)

Being in the right place at the right time is hugely important in marketing. You can have incredible content, but if it’s not displayed to the right audience at the right time, nothing will resonate.  With the growing issue of consumers becoming numb to traditional advertising and marketing messages, this article focuses on how to create more credible content with influencers.  


5 Tips CMOs Need to Know About SEO (Demand Gen Report)

CMOs have a lot on their plate, so focusing on such a tactical job like SEO seems like a poor use of their time. Demand Gen Report counters that argument by explaining the importance of a CMOs guidance in the process of SEO. No need to spend valuable time making the small, detailed decisions, but your voice should help steer your team in the right direction. This article explains five points for why CMOs should understand SEO to maximize impact. 


This is The Clear Winner in The Content Marketing Quantity vs Quality Debate (Marketing Insider Group)

The heavily debated argument of quantity vs quality has two end results. More is more, and less is more.  This article talks about the issue of content surplus. The author acknowledges both sides of this interesting argument. If you’re frustrated with low engagement rates and feel like you are recycling old content, give this article a read. It highlights how now more than ever is not the time to scale back on content, but to create more, better content!


4 Reasons Your Content Isn’t Working (And What to do About It) (Marketo Blog)

As marketers, we live and breathe content. It takes up a large amount of our time, energy, and sometimes resources. Great content is what it takes to convert leads to clients. This article highlights four reasons why your campaigns are falling short. One of our favorite reasons is number 2, your content isn’t timely. In a world where everyone is fighting for our time and attention, you need to make sure you are getting your customers the information they want when they need it! 


10 Principles of Effective Landing Page Optimization (KoMarketing)

Landing pages say a lot about a company! For better or for worse, your landing page is a great measurement of how well your marketing is running.  This article provides 10 principles of effective landing page optimization. Number four, keep your messaging consistent, is our favorite principle. Inconsistent messaging throughout your ads, emails, and landing pages can leave your potential leads disoriented and confused. Which principle do you find most important?


Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.


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