Fast & Easy Friday – 7.6.18

Jessica Baum, Director of Marketing, Product and Channel


Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to!

10 Overlooked B2B Optimization Opportunities to Boost Your Website (Marketing Profs)

We’ve heard the same tips and tricks for website optimization, but this article explains 10 lesser-known methods. A few of the methods include using two CTA buttons side-by-side, building a more aggressive blog, and tracking your lost traffic. Give this article a read and start achieving the conversions your business deserves!

5 Drip Campaigns Every Brand Needs to Have And Why They Matter (Marketo)

Marketing automation is one of the most valuable investments you can make in your company. It allows you to schedule and set specific emails to run and then completely forget while the solution takes care of the headache for you. This article talks about the implementation of drip campaigns and how they can positively affect your marketing efforts. Drip campaigns deliver the emails your customers want when they want them. Give this a quick read and check out the five different drip campaigns every brand needs to have!

What Is UI: The Definition of User Interface In 200 Words Or Less (HubSpot)

User interface can be related to your user’s experience, and often pertains to how a user is interacting with your website, solution, or app. It is everything from the landing page, scroll bars, and even the icons embedded in pages. UI is a crucial part of a company’s overall success because it affects how your customers interact with your business. 

Sorry, Your B2B Content Is TL;DR (Marketing Insider Group)

We all have that one long-winded friend on Facebook who leaves multi-paragraph long posts, that we end up skimming through at best, or sometimes ignoring completely. This situation can best be described as TL;DR. Or in basic English, too long; didn’t read. This article talks about how B2B marketing content can easily become too long and convoluted, ultimately making it very boring and difficult to read! Give this article a peek and learn how to keep your content direct and to the point! 

Working Around Google Analytics To Improve Your Content Marketing (Search Engine Land)

Google analytics leaves a lot to be desired when it comes to reporting important metrics such as bounce rate and time on page. As marketers, we strive to understand how customers are interacting with our content, but we often feel as though we are running around in circles trying to make sense of all the numbers. This article breaks down the main functions of google analytics reports to help you become a data analytics expert. 

Have some thoughts? Something blow your mind? We’d love to hear from you; drop us a line in the comments section below.


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