Fast & Easy Friday: A Recap of the Week’s Top Articles & Insights

Here are the stories that grabbed our attention this week. We hope you find some inspiration before you head out to enjoy the weekend.

  • What B2B Marketers Can Learn from Netflix: Going behind the scenes to examine the psychology behind binge-watching and Netflix’s wily marketing personalization tactics is already interesting. This LookbookHQ infographic adds an educational layer that shows B2B marketers how to replicate Netflix’s success with their own marketing plans. Kevin Spacey fans saw “House of Cards” trailers that featured the talented actor. Other Netflix viewers with a history of watching films with female leads were delivered trailers that included the show’s women. Are you segmenting your audience that well? Could you? Check out the infographic for more tips and fun facts.
  • BuzzSumo Adds ‘Question Analyzer’ to Help Provide New Content Ideas: BuzzSumo has been a treasure trove for marketers trying to keep up with Internet content trends. Now it’s gotten even more useful with a new feature called “Question Analyzer.” The tool helps put information in context, allowing you to search by keyword and filter by date, site type, region or even by a specific domain. The result is a list of questions being asked about your topic of interest. When you know what people are interested in learning more about, you can create the content that answers the questions no one else is answering for them. Any questions?
  • The Killer Content Awards: Are You a Marketing Innovator?: Do you think you have what it takes to rub elbows with the most innovative brands in B2B marketing? Submit your best work for this year’s Killer Content Awards to get the recognition you deserve! There’s a host of categories – everything from influencer campaigns and buyer-focused content to cause marketing and measurable ROI. Visit the nomination page for details, and start practicing your acceptance speech!
  • What Teen Fiction Can Teach You About Writing Ad Copy: If you’ve ever tried to get (and keep) a teen’s attention, you know it’s an art form… just like B2B marketing. This article examines three tactics used by successful authors in the young adult genre and uncovers some solid marketing takeaways. Readability hits a sweet spot at the 9th grade reading level, emotionally charged copy incites more clicks, and the use of second-person pronouns builds powerful buy-in, encouraging readers to place themselves squarely in the middle of the action. Read the post for helpful research data and more tips on writing compelling ad copy.

We hope you make the most of the last week of summer; yep, fall starts next Friday. It’s also a good idea to make the most of your campaigns with the right messaging. It’s the critical link that makes your content more relevant to buyers. If you need help to get it right, be sure to download “The Content Marketers Guide to Buyer-Focused Messaging.”


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