Fast & Easy Friday: A Recap of the Week’s Top Content Articles & Insights

Before joining Content4Demand as a Content Strategist, I was Senior Editor of Retail TouchPoints, an online publication focused on retail technology and customer engagement strategies. During my time with RTP, I spent a lot of time reporting on how mobile and social media impacted retail businesses. 

Needless to say, I find it very interesting that the same trends have cropped up in the B2B world. So for this week’s Fast & Easy column, I wanted to share some of the latest articles and research reports that show why you need mobile and social in your marketing arsenal:

  • Social and mobile are game-changers: We’re only eight days into the New Year, and it seems like my inbox and Google Alerts are dripping with articles focused on the top trends and imperatives for 2016 success. Not to add fuel to the fire, but this article from Kenneth Gillett of Target Marketing Digital spotlights one overarching trend: More short-form, interactive and easy-to-digest content formats and tactics are going to be must-haves moving forward. If you need any more reasons to invest in social or mobile, check out this article! 
  • B2B marketers say Facebook pays dividends for their brands: Think Facebook is just a social network to share memes, cute baby animal videos and political rants? Think again! Many B2B marketers (64%) use the platform to share their knowledge, communicate with followers and influencers, and even generate leads. A new research report, courtesy of Social Media Examiner, outlines the amount of time marketers spend on Facebook, as well as the benefits they’ve seen. The report also discusses some other short-from content formats, including videos and blogging. 
  • Tweets may turn into tweeeeeeeets: What I love most about Twitter is that it’s a great exercise for creating short, succinct and powerful content. You have 140 characters to say what you need to say, show value and offer a compelling call-to-action. Sure, the social network has added some great new functionality, such as the opportunity to tweet images with your posts. This allows us to get more social bang for our buck, so to speak. But now, there are rumors that Twitter may expand its character count to 10,000. Those are some looooong tweets. What are the implications for content marketers? This article provides a great perspective. 
  • Is your marketing mobile friendly?: The percentage of people accessing information with their mobile devices is increasing by the day. Not only are your buyers tapping into social networks with their personal devices, they’re also conducting web searches and even consuming content. Top search engines such as Google are taking note and altering their algorithms to favor mobile-optimized sites. Do you need to make some moves in mobile? This article provides a great starting point for B2B executives building out their mobile marketing strategies.

Has your team focused more on social media and mobile marketing over the past year? How do you ensure your content is seen (and shared) across these channels? We want to hear your stories in the comments section below!


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