Content4Demand Blog

Content Marketing And The Channel: Risk Versus Reward

Earlier this week Channel Marketer Report published a great feature looking at the impact of content on the B2B channel. It’s not surprising that channel marketers are embracing content marketing; they face the same challenges, and the same oppor…

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Why HTML5 Matters For Mobile Content Marketing

You probably know by now about Facebook’s recent email-hijacking fiasco – including widespread reports that the company’s mobile apps are deliberately overwriting users’ address-book contacts.
While that’s an extreme example of a company making a…

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Timing Your Twitter Posts To Maximize User Engagement

Buddy Media just released the results of a new social media engagement study. It discusses something many of us already knew: Users don’t necessarily engage with Twitter content during business hours.
What did surprise me, however, was just how much en…

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3 Reasons Why QR Codes Matter To B2B Content Marketers

QR codes play an increasingly important role in the B2C marketing world. According to one 2012 study, marketing use of QR code and barcode scans grew to 68% of the firms surveyed – up 15% from last year. That makes it the top mobile marketing tac…

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Poking Holes In Pinterest: Does A B2B Backlash Make Sense?

Is Pinterest a waste of time for B2B marketers? There’s a debate growing around this issue.
For a good example of the anti-Pinterest perspective, check out a recent post by Shanna Mallon on B2Bbloggers.com. Shanna’s argument against B2B marketers inves…

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Is Your Marketing Process Working Hard, Or Hardly Working?

How many B2B marketing teams eat what they cook? Perhaps not as many as you’d expect.
I visit lots of company websites, including technology vendors, consulting firms, and service providers of various types. And I often register to access content that …

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