The Benefits and Drawbacks of AI-Assisted Content Creation

We recently surveyed 265 B2B marketers. When asked about how they plan to use artificial intelligence (AI), no more than a third said they plan to use AI for any single aspect of content creation. The takeaway? Marketers are curious about AI, but they are moving ahead cautiously. Wise marketers! 

Q: For which of the following do you plan to use AI-powered tools?
(Check all that apply.)

If you are a marketer who is thinking about using AI to create content, generative AI tools like ChatGPT (and the hundreds of others entering the market) hold huge potential to help you and your team do your jobs better and faster. At the same time, you need to be aware of the downside.

Read on for an overview of some of the biggest benefits and the biggest drawbacks to be aware of when using generative AI tools.  

The Upside of AI

AI technology can help you be more productive:

…and the Drawbacks

While the potential is great, watch for these downsides:

To sum it up, AI technology can be an incredibly valuable tool to help marketers create content when it’s used in appropriate ways. But it’s crucial to be aware of the potential risks, drawbacks, and limitations involved.

Check out our on-demand webinar “What’s Cooking In Content Marketing? We’ve Got Answers.” Content4Demand VP of Content & Client Strategy Brenda Caine, Sr. Content Strategist Alexis Carroll, and Centiment Founder Kurt Wassmer talk AI, B2B marketing trends, and more.

You can also view the complete research report, “B2B Marketing in a Fast-Changing World.”


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