Creativity in the Digital World: Top Takeaways from B2BMX

The B2B Marketing Exchange wrapped its biggest event to date mere weeks ago. I’m feeling fortunate that we managed to squeeze in our favorite marketing conference of the year before we found ourselves grounded for the foreseeable future.

Before their flights home touched the tarmacs, our strategists were busy sharing notes on the concepts that stuck with them. Weve compiled those notes into a colorful interactive g-book to help you take stock of all the valuable things we learned as we hurried from one insightful session to the next.

Another event highlight, as always, was the opportunity to celebrate the best of the best in B2B marketing with the Killer Content Awards. Winners included some of Content4Demand’s own clients: Bottomline Technologies, Equifax, JLL, OSIsoft, SAP Concur and PowerObjects, an HCL Technologies Company.

Be sure to check out their award-winning work here in the 2020 Killer Content Awards Report.

As much as it pains me to say goodbye to gondola rides in the desert, I’m already excited for the new location next year. Mark your calendars to join us at the plush Phoenician Resort in Scottsdale, Ariz., on Feb. 22-24, 2021.

 

Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian. 

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