Content4Demand Blog

Another Cool Content Marketing Tactic: Heart-Stopping Terror

Here’s a fun Friday video to share. Hardware maker LG is looking to play up the tagline for its new line of IPS monitors: “So real, it’s scary.”
LG’s marketing team came up with an almost too-cruel prank involving unsuspecting elevator riders and a fak…

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Content Marketing Study: The More You Do, The More You Need

A recent BtoB content marketing study looked at how best-in-class B2B marketers differ from their peers. In this case, the study defined “best in class” as those investing 30% or more of their budgets in content marketing.

Here are a few of the key fi…

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Want To Succeed At Content Marketing? Rip Yourself Off!

While reviewing a recent DemandCon session on content marketing, I was reminded that good content isn’t just about creativity. It’s also about knowing when and how to rip yourself off.

Consider a typical example: A marketing organization spends severa…

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The Pros And (Maybe) Cons Of B2B Content Production Tools

Content Marketing Institute recently published a SlideShare guide to eight of the most popular content production tools. I’m familiar with some of these products (including Contently and Compendium), which others are completely new to me. Here’s a list…

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