By Alicia Esposito, Senior Content Strategist When I joined the G3 Communications family in 2011, my primary task was to help build and launch the Channel Marketer Report brand. Fresh out of college with a Communications degree, I was hungry to prove my media savvy and make the brand a success. Part of that required […]
Whenever I’m asked to create content and campaign recommendations for a client, the SiriusDecisions Audience Requirements Framework tends to be my go-to for inspiration. In the Education Stage of the decision journey, the messaging objective sets a powerful foundation for the “conversation” we have with our buyers: Loosen the status quo. At this stage, we […]
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Marketing Mindset For Better Results, Think of Content Marketing Like a Product Stuck in an endless […]
Buyer-focused messaging is the foundation of the creative process. It helps you figure out what story you should tell and why. But solid messaging will only get so far. Marketers should not only be thinking about what to say; they should be thinking of how to say it, as well. Innovative marketers are […]
Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved? I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something […]
By Klaudia Tirico Republished with permission from Demand Gen Report This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the alignment between product, marketing and sales teams is the key to high performance. Yet, many organizations still struggle with […]
“Ah, what a lovely day to be in the city,” I said to my colleague as we trudged through the rain. We were venturing to an event space in Union Square, New York City, where Ceros promised to make the case for why “experience matters.” We made our way in and realized we were…in a […]
We had an absolute blast at the B2B Marketing Exchange in Scottsdale, Arizona, last week, and winning a Killer Content Award was the extra squeeze of lime in our margarita. The holiday marketing “advent” calendar we published at the end of 2018 earned an award for Interactive Content (our favorite category!). You may remember clicking […]
If you haven’t finalized your plans to attend the 2019 B2B Marketing Exchange next month, this post may spur you to book your flight. Every year, we find new reasons beyond the stunning scenery and welcoming resort to consider it time well spent. Here are just a few of the sessions that promise to educate, […]
by Tonya Vinas, Director of Content Strategy Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. Buyers still seek knowledge about trends, challenges and solutions in predictable ways, i.e., learning, seeking, choosing. In […]
Jessica Baum, Director of Marketing, Product and Channel Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! How To Create The Best Marketing Report (DashThis) We all know the importance of a good marketing report. That said, this article explains everything […]
Jessica Baum, Director of Marketing, Product and Channel Here are the top five content marketing stories that grabbed our attention this week. We find the best so you don’t have to! How To Reduce, Reuse and Repurpose Top Performing Content Into Visuals (Marketing Insider Group) Creating content is not a quick or easy process by […]