It’s time to turn some of our ideas about personas on their heads in our content marketing strategy.
Together, we’ve acquired some fantastic lessons and keys to success, which Andrea Eaton, Bottomline’s VP of Solutions Marketing and Sales Enablement, shared during a session for the SiriusDecisions Summit.
B2B experts and influencers share their insights and best practices for a successful ABM content strategy.
Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response.
A content surge is coming.
Which underutilized formats could actually deliver big value to buyers and big results for brands?
These are some of the interesting things I’m reading to keep up with the changing B2B marketing landscape.
Sure, as a modern marketing professional, meetings are part of the job — for better or for worse. It’s a status quo that feels impossible to steer from.
With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world?
Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat (or downright frustrating) experience and mediocre results.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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