Mark Ogne, Founder and CEO of ABM Consortium, makes the distinction between intent data and predictive data and explains why that’s so important.
Randy Brasche, VP of Marketing at Folloze, explains how intent data is helping marketers become “architects of the customer journey.”
Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. These intent data basics are a great place to start.
While the global disruption caused by the pandemic has shifted the B2B buyer’s journey, marketers have learned strategies to help make them more successful than ever.
Messaging helps you translate wants, needs and challenges into persuasive content that answers their questions and demonstrates your value.
If you’re missing mid-funnel content, your content marketing can’t effectively nurture your prospects through the journey to make a purchase. And isn’t that why you’re doing content to begin with?
This three-part series discusses the content that serves you and your customers from top to bottom of the funnel. Today, we’ll talk about awareness content.
Here, we’ll talk about what intent data is, why it can be a game-changer for your marketing strategy and how to start incorporating it into your marketing efforts.
These late stages of the journey are critical and deserve more attention, particularly given the challenges our sales and field marketing representatives are facing in a mostly digital environment.
Learn more about our services and how Content4Demand can address your unique marketing needs.
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