ChatGPT isn’t the only tool available to do our jobs better. This roundup includes some other AI tools that make life easier for content marketers.
Not all content is created equal. Here are four reasons some content might generate disappointing results.
It’s time to turn some of our ideas about personas on their heads in our content marketing strategy.
While I listened to Brené Brown’s keynote at Summit 2020, I thought about how to apply her findings to content. Here are three lessons I came away with.
In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer.
A content surge is coming.
Which underutilized formats could actually deliver big value to buyers and big results for brands?
If you haven’t already booked your spot at the 2020 B2B Marketing Exchange, some of these sessions just might persuade you to book some last-minute travel.
Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat (or downright frustrating) experience and mediocre results.
Startling research at #B2BMX last year found that 81% of Millennials and Gen-Xers had opted not to download content because they didn’t want to fill out a form. Should we unlock the gates?
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