What I learned in my research was simple: Channel marketing is hard.
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.
In the Education Stage of the decision journey, the messaging objective sets a powerful foundation for the “conversation” we have with our buyers: Loosen the status quo.
Buyer-focused messaging is the foundation of the creative process. It helps you figure out what story you should tell and why. But solid messaging will only get so far.
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