Four ways to build creativity into your digital marketing content
Trends from DGR’s What’s Working in Content Marketing in 2021: lo-fi content, internal personalization, interactivity & more.
As more experiences become web-based, interactive and on-demand, UX knowledge will help content teams ensure that the experiences are compelling and buyer-focused.
Ceros Release 7 is making it easier than ever to create immersive content that grabs attention in a crowded digital marketplace.
New research from Ceros reaffirms the growing need to create interactive and experiential content.
Flexential was already reaping many of the rewards of this kind of interactive content in 2019. So when the pandemic threw a monkey wrench into their plans for live events in 2020, we collaborated on some quick pivots to repurpose some cool interactive content—spinning it into a series of live digital events in several regions and sales enablement content with a longer shelf life.
A content surge is coming.
Which underutilized formats could actually deliver big value to buyers and big results for brands?
Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat (or downright frustrating) experience and mediocre results.
The Rosé Mansion is marketed as equal parts wine bar, amusement park and museum of science for wine. Here’s how I’m applying some of the design concepts from the experience to my everyday work as a content creator.
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