Google search rankings rely on more than algorithms. Your marketing content itself is your most valuable asset in SEO rankings.
Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense
One interesting SEO strategy marketers have been focusing on is trying to win the Google Answer Box. I’ll try to help you understand what the Answer Box is, highlight why it can be so important for marketers, and end with a few tips to start making your content Answer Box-worthy.
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