November 2014

Monthly Archives

  • 3 Trends We’re Responding To In 2015

    The Content4Demand team meets in person several times a year to assess trends in B2B content marketing and identify how we can improve our portfolio of services in response. The most recent discussion surfaced many trends, but these three are the ones having the biggest impact: 1. The need for a renewed focus on the […]

  • Is There Life After “Death” for B2B Marketing Content?

    Most B2B marketers are probably familiar with the following marketing scenario: You create great content, publish it, promote it and then dump it into a virtual graveyard where it waits to be unearthed by a relentless buyer on a desperate hunt for a solution. Is this really the most optimal path for lead generation? Could […]

  • Content Remains The Biggest Disconnect In Lead Nurturing Campaigns

    By Tonya Vinas More than 70% of B2B marketers who use lead nurturing said a better response rate is the biggest benefit, but two-thirds are challenged by developing content for buyer stage/interest—another contributing factor to response rate. These findings come from a survey of 239 marketers across multiple industries that probed for benchmark data on […]