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Here’s a fun Friday video to share. Hardware maker LG is looking to play up the tagline for its new line of IPS monitors: “So real, it’s scary.”
LG’s marketing team came up with an almost too-cruel prank involving unsuspecting elevator riders and a fak…
I know from experience that content marketing doesn’t always generate linear returns. In fact, there’s almost always a “sweet spot” where a marginal increase in your efforts delivers a disproportionate benefit.
Our friends at HubSpot just shared some d…
Buying favorable online reviews is cheap and sleazy. It’s also incredibly stupid, as Yelp is about to demonstrate to a select group of losers.
From today’s New York Times:
Like every Web site that depends on consumer critiques, Yelp has a p…
A recent BtoB content marketing study looked at how best-in-class B2B marketers differ from their peers. In this case, the study defined “best in class” as those investing 30% or more of their budgets in content marketing.
Here are a few of the key fi…
While reviewing a recent DemandCon session on content marketing, I was reminded that good content isn’t just about creativity. It’s also about knowing when and how to rip yourself off.
Consider a typical example: A marketing organization spends severa…
Learn more about our services and how Content4Demand can address your unique marketing needs.
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