Content4Demand Blog

The most common content marketing strategy these days seems to be shooting from the hip. But it does look like that’s changing.
Econsultancy is promoting its first-ever Content Marketing Survey Report, which it produced in association with Outbrain. It…

Most of us who work in content marketing understand just how closely our world sometimes mirrors that of traditional journalism. It’s both a benefit and a concern: A benefit because content marketing thrives when it aspires to the accuracy, relevance a…

Content Marketing Institute recently published a SlideShare guide to eight of the most popular content production tools. I’m familiar with some of these products (including Contently and Compendium), which others are completely new to me. Here’s a list…

IDG Enterprise recently announced the results of its 2012 content marketing survey. The study included about 740 responses over three weeks earlier this summer. The results are interesting, and I wanted to offer up the SlideShare presentation of the re…

Limelight Networks, Inc. recently surveyed 200 U.S. based CMOs and Marketing VPs about their efforts to develop web sites tailored to various global regions. The results are interesting, and I certainly think they’re worth a closer look.
Here’s the sho…

Is Klout a useful B2B marketing tool or an exercise in vanity? I know people who fall on both sides of this question, and now I wonder if the latest round of changes Klout is making will change any of their opinions.
Klout is a service that measures a …

This has been the year that visual social media really took flight. Given the huge success of Pinterest, Tumblr and Instagram, it’s easier to understand why Facebook and Twitter don’t feel nearly as cutting-edge as they once did.
Did a little deeper, t…

Small, fast-growing firms need a strong marketing plan – there’s no doubt about that. The question is whether it makes sense to build an in-house marketing team or to outsource the your company’s marketing operations.
We recently came across an i…

Earlier this week Channel Marketer Report published a great feature looking at the impact of content on the B2B channel. It’s not surprising that channel marketers are embracing content marketing; they face the same challenges, and the same oppor…